Los Angeles, Calif. (Jan. 27, 2022) – Lasso, the world’s first athletic compression sock and a groundbreaking movement company, has continued to find strong support and uptake in multiple foreign markets with swift expansion over the past year into over 15 countries. These markets span several continents and include The United Kingdom, Ireland, Germany, Austria, Switzerland, France, Holland, Belgium, Luxembourg, Sweden, Norway, Denmark, Greece, Australia, New Zealand, and the Middle East. The surge in foreign interest is based on Lasso’s truly revolutionary sock, which combines cutting-edge ankle support with compression-based foot and arch support to protect one of the body’s most critical assets – the feet and ankles.
While many dynamic products eventually enjoy global growth, what makes Lasso’s overall expansion story so compelling is that it is happening so early in the lifecycle of the product and so quickly. Additionally, it continues to unfold despite the challenges to the global supply chain created by the Coronavirus pandemic. The company is positioning itself to continue its rapid trajectory to be the go-to sock for people around the world. It’s not just consumers and the market that are taking notice as one of the most recognized media publications – Men’s Health – rated Lasso their #1 overall sock in 2021.
The expansion of dynamic products into global growth stories is normal but what makes Lasso’s story truly compelling is that it is happening so early and so rapidly. “The product is driving our advancement into new markets.. Lasso’s functionality and impact on daily life is why we are receiving unprecedented demand from new markets around the world. We anticipate these international markets to add 40-50% to our revenue in 2022 but that isn’t what excites us. It’s seeing people around the world living fuller and more active lifestyles simply by changing their socks.“ said Lasso CEO, Partha Unnava.
“I have been working in the sports industry for more than three decades and have had the opportunity to get to know major companies such as Adidas and Nike, amongst others. The one consistent factor that drives success is always product – innovative ideas with quality implementation. Lasso’s products are unique in that they appeal equally to not only athletes – but perhaps more importantly – to all people that enjoy movement,” added Clemens Weigand of Lasso Germany. “From a commercial point of view, they can be sold through various distribution channels and target groups – a big plus. On top of that, the medical certification is a real competitive advantage that no other athletic brand offers.”
“Lasso captured our attention from the moment we saw their product. For myself and my partners at Brand Base Australia, the unique combination of a strong brand vision, technically advanced product innovation and trend driven product aesthetic has afforded Lasso a tremendous opportunity as a business at the crossroads of the sports and medical industries,” remarked Thomas Edgar, Marketing & eCommerce Director of Brand Base Australia. “Having worked closely with the wonderful individuals that make up the Lasso Gear family and gained insight into future products and the overall brand direction, we can confidently say we see this business growing into a global market leader.”
Lasso is a movement company, led by the mission to improve human movement in performance, prevention and recovery for everyone on a daily basis. Lasso designs and manufactures proprietary patented support and compression apparel that provide joint stability and circulation improvement to advance how the body moves – great for activities like serving and dancing that require balance and quick movements. For more information on Lasso visit www.lassogear.com.
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About Lasso
Founded in 2018, Lasso is a movement company, led by the mission to improve human movement in performance, prevention and recovery for everyone on a daily basis. Lasso designs and manufactures proprietary patented support and compression apparel that provide joint stability and circulation improvement to advance how the body moves. These products are used by athletes, fitness enthusiasts, trade professionals, recovering injured, and professional athletes – for training, performance, and rehabilitation. Lasso helps the modern athlete stay moving on any adventure they seek. Learn more at www.lassogear.com.