Elliott and Lasso will begin a dynamic partnership to educate consumers on Lasso Socks’s unique health and wellness benefits
Los Angeles, Calif. (September 2022) – Lasso, an innovative movement brand, today announced that they have teamed up with football star Ezekiel Elliott in a partnership through the 2022-2023 NFL season. Elliott, now entering his seventh NFL season, will become an ambassador for Lasso’s unique compression socks, which have the ability to improve athletic performance and recovery, as well as treat a variety of foot and ankle conditions. This partnership happened organically after Elliott tried a pair of Lasso Socks and fell in love with the product and its unique physiological benefits for his active lifestyle and career as an NFL star.
Lasso continues to position itself on its rapid trajectory to be the best daily-wear sock for people around the world. It’s not just consumers and the market that are taking notice – Men’s Health rated Lasso their #1 overall sock in 2021. Lasso will be creating a collection with Ezekiel Elliott that is planned to release later this year.
“As a huge fan of Lasso Socks, which I use as an everyday part of my training and recovery, I’m excited to be partnering with the brand,” said Cowboys’ star RB Ezekiel Elliott. “I know that anyone who tries Lasso are going to be extremely happy with the benefits of wearing these socks.”
“We’re thrilled to be partnering with Zeke – as a top-tier athlete who understands the nuance of taking care of his body, he’s the embodiment of our mission to improve overall movement in performance, prevention, and recovery,” added Partha Unnava, founder and CEO of Lasso. “On a personal level, I’m also a massive Ohio State fan, and watching Zeke from an early age grow into the player that he is makes him an inspiring human to be able to partner with.”
Lasso is a movement company, led by the mission to improve human movement in performance, prevention and recovery for everyone on a daily basis. Lasso designs and manufactures proprietary patented support and compression apparel that provide joint stability and circulation improvement to advance how the body moves – great for activities like HIIT workouts and sports that require balance, quick movements, and consistent recovery for the body. For more information on Lasso visit www.lassogear.com.
About Lasso
Founded in 2018, Lasso is a movement company, led by the mission to improve human movement in performance, prevention and recovery for everyone on a daily basis. Lasso designs and manufactures proprietary patented support and compression apparel that provide joint stability and circulation improvement to advance how the body moves. These products are used by athletes, fitness enthusiasts, trade professionals, recovering injured, and professional athletes – for training, performance, and rehabilitation. Lasso helps the modern athlete stay moving on any adventure they seek. Learn more at www.lassogear.com.