Our story / COACT Capital

Capital is the beginning.
People are the connection.

Capital. Community.
Collective ambition.

COACT Capital invests in brands with distinctive ideas and a clear sense of purpose. Behind every product is a business. Behind every business are people.

A panel conversation shared on COACT’s original website — Perspective, shared. From the COACT community.

01 / The conviction

A brand can do more
than make a product.

It can change a habit, connect a community, or introduce a new way of thinking.

COACT’s perspective centers on brands with authentic values and meaningful missions. That conviction brings purpose and possibility into the same conversation.

Our portfolio is a way to explore that perspective in practice: distinctive businesses, different categories, and the people moving their ideas forward.

02 / What guides us

Three principles.
One shared foundation.

Integrity.

Trust begins with transparency and honesty. Integrity is the foundation for thoughtful decisions and lasting relationships.

Innovation.

Fresh thinking opens new possibilities. COACT’s perspective makes room for original ideas and companies taking a different approach.

Collaboration.

People bring different strengths. COACT believes in the value of connecting those strengths around a shared ambition.

03 / The people behind COACT

Experience in the arena.
Perspective at the table.

Ajay Nwosu and Chris Minor bring backgrounds in entrepreneurship, operations, performance, and investing to COACT.

Founder & Managing Partner

Ajay Nwosu

Building organizations.
Expanding possibilities.

Ajay’s background spans sports, operations, and business growth. He previously served as CEO of Teqball USA and President of the US National Teqball Federation, following his role as COO at Champro Sports.

Operations · Go-to-market strategy · Scalability

Meet Ajay

Founder & Managing Partner

Chris Minor

An operator’s perspective.
An investor’s curiosity.

Chris brings more than 20 years of experience owning, operating, advising, and investing. His focus spans fitness, health and wellness, and sports technology. He previously operated and exited businesses including Acceleration Sports Performance Centers.

Entrepreneurship · Strategic partnerships · Business optimization

Meet Chris

04 / The portfolio