Founder & Managing Partner
Ajay Nwosu
Building organizations.
Expanding possibilities.
Learn more about Ajay on his personal website.
Operations · Go-to-market strategy · Scalability
Meet AjayOur story / COACT Capital
Capital is the beginning.
People are the connection.
Capital. Community.
Collective ambition.
Collective ambition.
COACT Capital invests in brands with distinctive ideas and a clear sense of purpose. Behind every product is a business. Behind every business are people.
01 / The conviction
A brand can do more
than make a product.
It can change a habit, connect a community, or introduce a new way of thinking.
COACT’s perspective centers on brands with authentic values and meaningful missions. That conviction brings purpose and possibility into the same conversation.
Our portfolio is a way to explore that perspective in practice: distinctive businesses, different categories, and the people moving their ideas forward.
02 / What guides us
Three principles.
One shared foundation.
01
Integrity.
Trust begins with transparency and honesty. Integrity is the foundation for thoughtful decisions and lasting relationships.
02
Innovation.
Fresh thinking opens new possibilities. COACT’s perspective makes room for original ideas and companies taking a different approach.
03
Collaboration.
People bring different strengths. COACT believes in the value of connecting those strengths around a shared ambition.
03 / The people behind COACT
Experience in the arena.
Perspective at the table.
Ajay Nwosu and Chris Minor bring backgrounds in entrepreneurship, operations, performance, and investing to COACT.
Founder & Managing Partner
Chris Minor
An operator’s perspective.
An investor’s curiosity.
Chris is the Co-Founder and Managing Partner of COACT Capital. He brings over 20 years of experience across human performance, sports technology, wellness, and longevity, and comes alongside founders to help turn their vision into sustainable growth.
Entrepreneurship · Strategic partnerships · Business optimization
Meet Chris04 / The portfolio
Different ideas.
Distinct brand worlds.
Explore a selection of the businesses we’ve invested in.
Each company has its own story. Together, they offer a closer look at the COACT investment portfolio.
Explore all investments